One sunny 10 degree March day an idea is born. After discussing what happened on the local to international radio station's morning show, Lucas asked Kjerstin, "We should do a podcast!" Kjerstin agreed. After about a week of not being able to come up with a name, Kjerstin asked her mother what the name should be; then Mediacrocy was born. With both Lucas and Kjerstin thinking that each episode would only get about ten views each, both were surprised that they were right. However, something unexpected happened, the userbase started to grow in many areas around the world. Mediacrocy is now an entertainment and Upper Midwestern cultural show listened to around the world.